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You are here: Business > Become a Partner
Bournemouth & Poole Tourism is the official tourist board for the new joint resort. It’s our mission to market Bournemouth and Poole as a world-class destination to the leisure visitor whilst encouraging visitors from the UK and overseas to experience the best of the South Coast lifestyle.
We are responsible for delivering integrated marketing and communications campaigns to promote Bournemouth and Poole.
We cover all aspects of tourism marketing and PR, including digital marketing through bournemouth.co.uk (over 3.15 million page views April 2018 – April 2019) and Poole’s new look website, which was launched in March this year, (pooletourism.com 711,385 page views April 2018 – April 2019).
The number of user sessions on bournemouth.co.uk have increased 23% year on year and are up 64% between June and August 2018.
Media coverage this year to date, across the resort, has achieved an average of 441 articles per month with national coverage including the Times, Daily Telegraph and i. We’ve hosted 15 broadcast media crews and 17 press trips. Total Advertising Value Equivalent currently stands at £15.5 million with a PR reach of 182 million – representing a 189% increase on 2017!
As well as promoting our resort through creative and exciting social media, we also develop and promote events and festivals including the award-winning Bournemouth Air Festival, Wave 105 Summertime in the South, in Poole which includes the UK’s biggest and best weekly motorbike meet, and new for 2018, the magical Bournemouth Christmas Tree Wonderland.
It is important to highlight that we are a non-profit making organisation. All income generated from partnership fees and paid for initiatives are directly re-invested into promoting the destination and creating business for you.
We work closely together with our members and partners via the Bournemouth & Poole Tourism Management Board (BPTMB) and respective Bournemouth and Poole Tourism Marketing Groups and various other sub groups including the Bournemouth and Poole Attractions Group and Transport Group.
We run both professionally staffed Resort Tourist Information Centres throughout the year which can be found at Pier Approach in Bournemouth and in the Poole Museum adjacent to Poole Quay.
Our websites are constantly updated by a dedicated team to showcase our beautiful resorts including:
✔ Adding new content, providing great visitor information, inspiring experiences and new ideas
✔ Comprehensive and up-to-date resort event information
✔ Creating and uploading exciting videos
✔ Writing bespoke blogs
✔ Showcase business and media pages for all our partners
✔ Monitoring traffic and content to continually improve visitor numbers and user experience
✔ Investing in Search Engine Optimisation and achieving strong search engine rankings
✔ Keeping individual partnership pages fully up-to-date
To assist you promoting your business to a wider audience, we have prepared a selection of Partnership options which offer a comprehensive portfolio of digital opportunities. By joining our official Partnership Scheme, you will gain access to some fantastic tailor-made benefits designed to help promote your business to the visitor market.
Allows you to showcase your individual business on either the Bournemouth or Poole official website.
Allows you to showcase your indivdual business on both bournemouth.co.uk and pooletourism.com
Upgrade your joint partnership to receive extra benefits (limited availability)
Features include: Twelve images, unlimited editorial, direct link to your own website, display your social media and TripAdvisor rating, opportunity to upload a YouTube or Vimeo video as a link and many other features! (bournemouth.co.uk 2.6 million page views Nov 17 – Oct 18 and pooletourism.com new look website 498,600 page views March 18 – Oct 18).
Opportunity to promote special offers throughout the year (terms and conditions apply)
Be involved in PR campaigns and promotional activities.
The opportunity to participate in press trips with national, regional and local journalists in return for editorial mention in national, regional and local press.
Use of our Bournemouth & Poole Tourism's photo and film library for your own marketing and promotional material.
Feature in the Bournemouth & Poole Accommodation Information Sheet, (includes thumbnail image, name, address, telephone number and website address). Printed and distributed via Bournemouth and Poole Tourist Information Centres and a downloadable format on bournemouth.co.uk and pooletourism.com
Opportunity to rack one DL leaflet displayed in the Tourist Information Centre (terms and conditions apply). Poole Tourism Partner racking in Poole TIC only and Bournemouth Tourism Partner racking in Bournemouth TIC only.
Feature in the Bournemouth and Poole Dining Out Information Sheet (includes, thumbnail image, name, address, telephone number and website address). Printed and distributed via Bournemouth and Poole Tourist Information Centres and a downloadable format on bournemouth.co.uk and pooletourism.com
For further information on the Bournemouth & Poole Partnership scheme please click on the links below:
Individual Accommodation Providers Information Pack
Individual Restaurants, Cafes & Bars Information Pack
Individual Attractions, Activities, Retail & Events Information Pack
Terms and Conditions of Partnership
2019 Partnership Booking Form
E-Marketing additional opportunities Form
email: tourism.marketing@bcpcouncil.gov.uk
Copyright 2019 Poole Tourism. All Rights Reserved
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