Become a Partner – Bournemouth & Poole Partnership 2020
Join us today and let’s start working together…
Bournemouth, Christchurch & Poole Tourism is the official tourist board for the resort. It’s our mission to market Bournemouth, Christchurch and Poole as a world-class destination to the leisure visitor whilst encouraging visitors from the UK and overseas to experience the best of the South Coast lifestyle.
What we do
We are responsible for delivering integrated marketing and communications campaigns to promote Bournemouth, Christchurch and Poole. We cover all aspects of tourism marketing, social media and PR, including digital marketing through bournemouth.co.uk & pooletourism.com.
We cover all aspects of tourism marketing and PR, including digital marketing through bournemouth.co.uk 3.1 million page views (Oct 2018 - Oct 2019) with a user increase of 20%. Pooletourism.com 742,599 page views (Oct 2018 - Oct 2019) with a user increase of 22%.
Re-investment
It is important to highlight that we are a non-profit making organisation. All income generated from partnership fees and paid for initiatives are directly re-invested into promoting the destination and creating business for you.
Industry Liaison
We work closely together with our members and partners via the Destination Management Board (DMB) and respective Marketing Groups and various other sub groups including the Bournemouth, Christchurch and Poole Attractions and Transport Group.
Tourist Information
We run professionally staffed Resort Tourist Information Centres throughout the year. Located at Pier Approach in Bournemouth and in the Poole Museum adjacent to Poole Quay. We receive 3 million visitors to Pier Approach and 171,555 visitors to Poole TIC/Museum.
Increase the visibility of your business. Partners can take advantage of additional digital advertising opportunities available on the official Bournemouth and Poole Tourism websites.
Our Official websites bournemouth.co.uk & pooletourism.com
Our websites are constantly updated by a dedicated team to showcase our beautiful resorts including:
✔ Adding new content, providing great visitor information, inspiring experiences and new ideas
✔ Comprehensive and up-to-date resort event information, including events calendar which is updated daily on both sites
✔ Creating and uploading exciting videos
✔ Writing bespoke blogs
✔ Showcase business and media pages for all our partners
✔ Monitoring traffic and content to continually improve visitor numbers and user experience
✔ Investing in Search Engine Optimisation and achieving strong search engine rankings
✔ Keeping individual partnership landing pages fully up-to-date
Promoting your Business - Partnership Benefits
To assist you promoting your business to a wider audience, we have prepared a selection of Partnership options which offer a comprehensive portfolio of digital opportunities. By joining our Partnership, you will gain access to some fantastic tailor-made benefits designed to help promote your business to the visitor market.
There are number of options available and partnership will run from the 1st February 2020 to 31 January 2021.
Option 1: Single Partnership at £299 + VAT
Allows you to showcase your individual business on either bournemouth.co.uk or pooletourism.com.
Option 2: Joint Partnership at £558 + VAT
Allows you to showcase your individual business on both bournemouth.co.uk and pooletourism.com.
Option 3: Diamond Partnership at £1,500 + VAT
Upgrade your joint partnership to receive extra benefits (limited availability).
Priority listing in search results on both Bournemouth and Poole’s official websites. Inclusion on the spotlight featured section of our main category page (i.e. Accommodation/Things to Do/Food & Drink) on Bournemouth and Poole’s official websites. Inclusion on the spotlight featured section on our sub category page (i.e. Hotels, Attractions, Restaurants) on both Bournemouth and Poole’s official websites.
Partnership benefits include: (please refer to the links below for full and further details)
• Dedicated individual business page
Features include: twelve images, unlimited editorial, direct link to your own website, display your social media and TripAdvisor rating, opportunity to upload a YouTube or Vimeo video as a link and many other features!
Opportunity to promote special offers throughout the year (terms and conditions apply).
• PR Opportunities
Be involved in PR campaigns and promotional activities.
• Press Trips
The opportunity to participate in press trips with national, regional and local journalists in return for editorial mention in national, regional and local press.
• Access to amazing images
Use of our Bournemouth & Poole Tourism's photo and film library for your own marketing and promotional material.
• Accommodation Partners
Feature in the Bournemouth & Poole Accommodation Information Sheet (includes thumbnail image, name, address, telephone number and website address). Printed and distributed via Bournemouth and Poole Tourist Information Centres and a downloadable format on bournemouth.co.uk and pooletourism.com.
• Attractions & Activities Partners
Opportunity to rack one DL leaflet displayed in the Tourist Information Centre(s) (terms and conditions apply). Poole Tourism Partner racking in Poole TIC only and Bournemouth Tourism Partner racking in Bournemouth TIC only, unless you are a Joint or Diamond partner.
• Restaurants, Cafés and Bar Partners
Feature in the Bournemouth and Poole Dining Out Information Sheet (includes thumbnail image, name, address, telephone number and website address). Printed and distributed via Bournemouth and Poole Tourist Information Centres and a downloadable format on bournemouth.co.uk and pooletourism.com.
What to do next?
For further information on the Bournemouth & Poole Partnership scheme please click on the links below:
Individual Accommodation Providers Information Pack
Individual Restaurants, Cafes & Bars Information Pack
Individual Attractions, Activities, Retail & Events Information Pack
Individual Accommodation Agency Information Pack
Terms and Conditions of Partnership
2020 Partnership Booking Form
E-Marketing Additional Opportunities Form
For further information please contact the Partnership Team
Email: bcptourism@bcpcouncil.gov.uk
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