Become a Partner with the Official Tourist Boards for Bournemouth, Christchurch & Poole.
Join us and raise your profile on our official Bournemouth, Christchurch and Poole tourism websites. There are a number of opportunities available to showcase your business whether you are an accommodation provider, attraction, restaurant, café, bar, retailer or transport provider. Our current Partnership Scheme will run until the 31 January 2021.
During the lockdown period BCP Tourism have been working hard to support our partners, keeping Bournemouth, Christchurch and Poole on the map and in our visitors thoughts for a future holiday destination. We have been creating informative website advice pages, hosting virtual destination pages to engage, inspire and maintain positive resort reputation, writing and updating inspiring copy and producing engaging social media posts across all channels including #TakeItIn video, #ThinkTwice and Respect, Protect & Enjoy campaigns. We have been (and still are) liaising with many of our partner businesses and working closely with local, regional and national tourism industry groups and bodies as we begin a new kind of normal.
Join us ... become a partner and raise your profile on our official tourism websites.
NEW - From July 2020, we are offering 2020 pro rota partnership rates. If you are interested in joining and would like to discuss our partnership packages further, please contact the team on: bcptourism@bcpcouncil.gov.uk and we will be happy to help you find the right package for you, or scroll down the page for further information.
Best wishes, BCP Tourism Partnership Team
Let’s start working together… and showcase your business on our official tourism websites
As the official tourist board for the resort, it’s our mission to market Bournemouth, Christchurch and Poole as an inspiring holiday destination, encouraging visitors from the UK and overseas to experience the best of the South Coast lifestyle.
What we do
We are responsible for delivering integrated marketing and communications campaigns to promote Bournemouth, Christchurch and Poole throughout the year. We manage three high performing official tourism websites and social media channels (Facebook, Twitter and Instagram) for the three towns and cover all aspects of tourism marketing, social media and PR, including digital marketing through bournemouth.co.uk, pooletourism.com & our new visit-christchurch.co.uk website. The websites are continuously updated with creative and inspiring content.
We work with local regional and national press and bloggers to generate thousands of pounds worth of promotion for our resort. Our department also creates and manages a year-round festival and events programme, welcoming thousands of visitors, generating awareness and providing income for the resort.
Our websites rank extremely well with excellent SEO results.
bournemouth.co.uk 3.1 million-page views (Oct 2018 - Oct 2019) with a user increase of 20%.
pooletourism.com 742,599-page views (Oct 2018 - Oct 2019) with a user increase of 22%.
Re-investment
It is important to highlight that we are a non-profit making organisation. All income generated from partnership fees and paid for initiatives are directly re-invested into promoting the destination and creating business for you.
Industry Liaison
We work closely together with our members and partners via the Destination Management Board (DMB) and respective Marketing Groups and various other sub groups including the Bournemouth, Christchurch and Poole Attractions and Transport Group.
We run professionally staffed Resort Tourist Information Centres throughout the year. Located at Pier Approach in Bournemouth and in the Poole Museum adjacent to Poole Quay. We receive 3 million visitors to Pier Approach and 171,555 visitors to Poole TIC/Museum.
Promoting your Business - Partnership Benefits
To assist you promoting your business to a wider audience, we have prepared a selection of Partnership options which offer a comprehensive portfolio of digital opportunities. By joining our Partnership, you will gain access to some fantastic tailor-made benefits designed to help promote your business to the visitor market. Our websites offer a trustworthy and official tourism resource to showcase and promote your business and will help to maximise traffic to your business with branded and non-branded searches.
Opportunities available -
Our current Partnership Scheme will run until the 31 January 2021.
Option 1: Single Partnership at £299 + VAT
*** New Pro Rata Rate (July – January 31st 2021) £197 + VAT
Allows you to showcase your individual business on either pooletourism.com or bournemouth.co.uk
Option 2: Joint Partnership at £558 + VAT
*** New Pro Rat Rate (July – January 31st 2021) £372 + VAT
Allows you to showcase your individual business on both pooletourism.com and bournemouth.co.uk
Option 3: Diamond Partnership at £1,500 + VAT
*** New Pro Rata Rate (July – January 31st 2021) £1,000 + VAT
Upgrade your joint partnership to receive extra benefits (limited availability).
Priority listing in search results on both Bournemouth and Poole’s official websites. Inclusion on the spotlight featured section of our main category page (i.e. Accommodation/Things to Do/Food & Drink) on Bournemouth and Poole’s official websites. Inclusion on the spotlight featured section on our sub category page (i.e. Hotels, Attractions, Restaurants) on both Bournemouth and Poole’s official websites.
Partnership benefits include: (please refer to the links below for full and further details)
• Dedicated individual business page
Features include: twelve images, unlimited editorial, direct link to your own website (also add hyperlinks in the main description to your own website), display your social media and TripAdvisor rating, opportunity to upload a link to one YouTube or Vimeo video and many other features! You can also upload your COVID19 messaging policy documents.
Opportunity to promote special offers throughout the year (terms and conditions apply).
• PR Opportunities
Be involved in PR campaigns and promotional activities.
• Press Trips
The opportunity to participate in press trips with national, regional and local journalists in return for editorial mention in national, regional and local press.
• Access to amazing images
Use of our Bournemouth, Christchurch & Poole Tourism's photo and film library for your own marketing and promotional material.
• Accommodation Partners
Feature in the Bournemouth, Christchurch & Poole Accommodation Information Sheet (includes thumbnail image, name, address, telephone number and website address). Printed and distributed via Bournemouth and Poole Tourist Information Centres and a downloadable format on bournemouth.co.uk and pooletourism.com.
• Attractions & Activities Partners
Opportunity to rack one DL leaflet displayed in the Tourist Information Centre(s) (terms and conditions apply). Poole Tourism Partner racking in Poole TIC only and Bournemouth Tourism Partner racking in Bournemouth TIC only, unless you are a Joint or Diamond partner.
• Restaurants, Cafés and Bar Partners
Feature in the Bournemouth, Christchurch and Poole Dining Out Information Sheet (includes thumbnail image, name, address, telephone number and website address). Printed and distributed via Bournemouth and Poole Tourist Information Centres and a downloadable format on bournemouth.co.uk and pooletourism.com.
What to do next?
For further information on the Bournemouth, Christchurch & Poole Partnership scheme please click on the links below:
Individual Accommodation Providers Information Pack
Individual Restaurants, Cafes & Bars Information Pack
Individual Attractions, Activities, Retail & Events Information Pack
Individual Accommodation Agency Information Pack
Terms and Conditions of Partnership
2020 Partnership Booking Form
E-Marketing Additional Opportunities Form
To apply for partnership
Contact the official tourist boards partnership team on bcptourism@bcpcouncil.gov.uk to find out which Partnership package is best for you, we can give you a call to discuss things further or send further information and a booking form.
E-Marketing Additional Partner Opportunities
To further increase the visibility of your business you can take advantage of additional digital advertising opportunities available on the official websites. Contact the team directly for our partner only rates.
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