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We are Bournemouth & Poole Tourism - the official Destination Marketing Organisation (DMO) & Tourism Board for our region. Working in partnership with hundreds of local businesses across the resorts and wider Dorset, our primary focus is to champion our destination on a national and international stage.

We exist to drive the economic benefits of tourism, elevate the visitor experience, and ensure that our coastal towns remain vibrant, competitive, and thriving year-round. From inspiring a family’s summer holiday to driving direct bookings for our local partners, we are the engine behind a billion-pound visitor economy.

A Maritime Legacy. A Modern Coast.

Poole is a historic, world-class destination located on Britain’s stunning south coast. Defined by Europe's largest natural harbour, its roots trace back centuries as a vital medieval port and a bustling hub for maritime trade and seafaring adventures.

Today, we are fiercely proud of those maritime roots, but we are looking firmly to the future. With a thriving marine sector, a world-class watersports scene, and a reputation as a stunningly diverse destination, we welcome millions of visitors every year. From the historic cobblestones of Poole Quay to modern harbour adventures, our mix of contemporary coastal lifestyle and rich heritage makes Poole a truly unique place to live, work, and visit.

An Independent Vision, Guided by the Industry

In June 2025, our destination's management underwent a major transformation. Moving away from local authority control, we officially established Bournemouth & Poole Tourism Board Ltd. as a fully independent organisation.

While we operate as a distinct, standalone entity responsible for delivering world-class marketing and campaigns, our strategic direction is proudly led and overseen by the Destination Management Board (DMB).

The DMB acts as our guiding steering group. Bringing together leaders from all sectors of the visitor economy, they ensure that our independent operations constantly align with the shared interests of the businesses, groups, and individuals that support our local economy.

By operating independently but working under the strategic oversight of the DMB, we combine agile destination marketing with an industry-led vision. Together with BCP Council, the Town Centre, Coastal, and Poole Business Improvement Districts (BIDs), and various regional agencies, we are committed to retaining our position as a market-leading UK destination.