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AFC Bournemouth

Bournemouth female and male football players posing in their Bournemouth shirts for the camera

About

AFC Bournemouth are a professional football club, formed in 1899, currently playing in the Premier League – the top tier of English Football. They are based at Vitality Stadium.

The club are known as the Cherries and, as well as the men’s first team, also have a women’s team, an under-21 side and the new addition of AFC Bournemouth Warriors, the club’s powerchair football team.

Off the pitch, the club support the local community through their Community Sports Trust. The Trust caters for all through its varied programmes and initiatives that run throughout the year.

Junior Cherries

Our younger fans have the chance to get involved with the club by becoming part of the Junior Cherries. Membership not only includes access to special events, but offers exclusive discounts at local attractions, and opportunities to win unique prizes, as well as giving young fans who haven’t been to Vitality Stadium before the chance to attend their first game.

Hospitality and Events

​​​​​​Vitality Stadium is also home to the club’s in-house events team, Black Label Events. The highly-experienced and dedicated events team provide conferencing and function packages for any occasion.

AFC Business, AFC Bournemouth’s free-to-join business club, hosts monthly networking events and are a long-standing supporter of the local business community in Bournemouth.

Video content including match highlights, press conferences and special features can all be found on afcbTV, the club’s free video content service.

Superstore

AFC Bournemouth’s club Superstore can be found located between the Vitality Main Stand and the Vitality Steve Fletcher North Stand. Everything from match kit to souvenirs can be purchased in store, or online. The club also has a dedicated merchandise section within Beales department store in Bournemouth town centre.

Guide Prices

Stand

Family - Adult = £32 Concession = £19 Junior Cherries = £6

North - Adult = £32 Concession = £19 Junior Cherries = £7

South - Adult = £32 Concession = £19 Junior Cherries = £7

Main Outer - Adult = £37 Concession = £30 Junior Cherries = £7

Main Centre - Adult = £45 Concession = £34 Junior Cherries = £12

East Outer - Adult = £33 Concession = £19 Junior Cherries = £7

East Centre - Adult = £38 Concession = £30 Junior Cherries = £7

Executive - Adult = £55 Concession = £40 Junior Cherries = £18

Junior Cherries Under- 8 go Free
Wheelchairs are £5

Opening Times

Opening Times (1 Jan 2019 - 31 Jan 2020)
DayTimes
Monday - Friday09:00 - 17:00
Saturday (non match day) (1 Jan 2019 - 31 Jan 2020)
DayTimes
Saturday09:30 - 16:00
Saturday (match day) (1 Jan 2019 - 31 Jan 2020)
DayTimes
Saturday09:00 - 15:20
Sunday (1 Jan 2019 - 31 Jan 2020)
DayTimes
Sunday10:00 - 15:00

* Please note that these opening hours are subject to change depending on fixtures and bank holidays.
Please visit afcb.co.uk for regular updates on opening times.

Video

  • EVERYONE, TOGETHER | Equality campaign launch
AFC Bournemouth
Vitality Stadium
Dean Court, Kings Park Drive
Bournemouth
Dorset
BH7 7AF
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Call direct on:

Tel0844 576 1910

TripAdvisor

Map & Directions

Road Directions

The South Stand car park, behind the stadium, costs just £1 to park; it does fill up roughly 75 minutes prior to kick-off, so arrive early. It may take up to 45 minutes to clear after the game.  You can now leave via the south of the car park to exit the park along Gloucester Road, therefore missing the traffic along Kings Park Drive. 

Supporters both home and away will also be able to use Harewood College for parking Saturday home games. For free parking just a 10-minute walk from the ground, Harewood College is open from 12.30pm. This parking facility has the advantage of being away from the congestion around Kings Park, while only a short walk to Vitality Stadium, allowing easier access, the car park will be manned by a steward until kick-off and there is no charge for parking. 

Alternative parking can be found at Sovereign Shopping Centre for £2 for four hours or £4 for 24 hours. 

Several residential roads adjacent to the ground have parking restrictions, which the club asks supporters to adhere to. Where these do not exist, please be mindful of existing drive entrances and avoid parking illegally or unsafely. Enforcement officers are active on matchdays and the club is determined to have ensure matches impact on local residents as little as possible. 

Public Transport Directions

There are a number of ways to get to Vitality Stadium.

The ground is within walking distance of both Bournemouth and Pokesdown train stations, as well as being serviced by buses.

Supporters are also able to walk from Boscombe and Lansdowne, where there are a variety of shops, bars and restaurants.

Visiting fans are housed in blocks 23 and 24 in the East Stand, which can be accessed through turnstile F.

Turnstiles open 90 minutes before kick-off, allowing access to the concourse, serving food and drink and toilet facilities to use. 

A large majority of trains arrive at Bournemouth Central Train Station, which is accessible to wheelchair users. Leave the station by the south exit (facing Asda) and turn left to head towards the main road. Turn left again and walk straight up Holdenhurst Road for around 25 minutes, until you reach a roundabout at which you turn right into Kings Park Drive. The ground is on the left. For more information, just click here. 

Buses.

The P2 and P3 Yellow Bus service is easily accessible from the train station and runs up to every 20 minutes. It can be picked up at Bournemouth Railway Station, Stop 6 (going in the Christchurch direction) and you can get off at Queens Park Hotel stop, which will be a total of 6 stops, then it will be a five-minute walk, going along Ashley Road and then going through Kings Park.

If you want to make a day out of your trip, then this bus also serves Bournemouth Pier (for a top photo opportunity) and Bournemouth Square where you can find plenty of shops and places to eat and drink before heading to the ground, with an adult day ticket priced at £4.10. To plan your journey or for more information just click here. 

The M2 buses run every 7-10 minutes, so never too long to wait and drop off in Boscombe which is just a short walk to the stadium. If you ask for a dayrider you can save £1 on their regular prices. The buses all have free WiFi, USB chargers and accept contactless payments as well as cash. For up to date times and prices just click here. 

Taxis.

If you’re looking at booking a taxi, all supporters can receive a 10% discount with PRC (Poole Radio Cabs) Streamline upon production of a valid match ticket. 

PRC Streamline take bookings 24 hours a day, 365 days a year, so call 01202 37 37 37 to take advantage of this offer. Please note fares may vary on traffic going to and from the ground. They have the largest fleet available in Dorset and cover areas in Bournemouth, Poole, Christchurch and Wimborne. 

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