AFC Bournemouth

About

AFC Bournemouth are a professional football club, formed in 1899, currently playing in the Premier League – the top tier of English Football. They are based at Vitality Stadium.

The club are known as the Cherries and, as well as the men’s first team, also have a women’s team, an under-21 side and the new addition of AFC Bournemouth Warriors, the club’s powerchair football team.

Off the pitch, the club support the local community through their Community Sports Trust. The Trust caters for all through its varied programmes and initiatives that run throughout the year.

Junior Cherries

Our younger fans have the chance to get involved with the club by becoming part of the Junior Cherries. Membership not only includes access to special events, but offers exclusive discounts at local attractions, and opportunities to win unique prizes, as well as giving young fans who haven’t been to Vitality Stadium before the chance to attend their first game.

Hospitality and Events

​​​​​​Vitality Stadium is also home to the club’s in-house events team, Black Label Events. The highly-experienced and dedicated events team provide conferencing and function packages for any occasion.

AFC Business, AFC Bournemouth’s free-to-join business club, hosts monthly networking events and are a long-standing supporter of the local business community in Bournemouth.

Video content including match highlights, press conferences and special features can all be found on afcbTV, the club’s free video content service.

Superstore

AFC Bournemouth’s club Superstore can be found located between the Vitality Main Stand and the Vitality Steve Fletcher North Stand. Everything from match kit to souvenirs can be purchased in store, or online. The club also has a dedicated merchandise section within Beales department store in Bournemouth town centre.

Accessibility

AFC Bournemouth actively seek to make a visit to Vitality Stadium enjoyable for all.

If you would like this guide in an alternative format or if you have any queries or comments please contact Alice Jeans, by emailing disability@afcb.co.uk or call 01202 726311.

The club's entire accessibility guide in PDF format can be downloaded or viewed online by clicking here.

For more information, and a detailed photo guide of Vitality Stadium, including routes from local transport links please view the following guide produced by AccessAble.