Bournemouth and Poole aspires to be a World Class destination.  This strategy sets out the high-level plan to achieve this ambition. The strategy was developed by the Bournemouth and Poole Tourism Management Team with research and advice from the National Coastal Tourism Academy and Dr Philip Alford from Bournemouth University.

Bournemouth and Poole’s traditional core strength has always been its natural environment. This appeal is complemented by a good supply of accommodation, attractions, conference facilities and educational establishments.

Together with the many leisure and tourism activities and events, this provides a strong diverse offer across three primary market sectors - Leisure Tourism, Business Tourism and Educational Tourism.  Although Bournemouth and Poole have strong individual brands, at times in the future they can be presented jointly to provide an even stronger appeal for the visitor.

Executive Summary - Bournemouth and Poole Tourism Strategy 2017-2022

Bournemouth & Poole Tourism Strategy 2017-2022 (Page turn version)

Bournemouth & Poole Tourism Strategy 2017-2022  (pdf version)

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