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Get set for the hottest beach sports event of the year!

British Beach Sports Festival

There will be plenty of sun, sea, sand and sport this summer when Poole plays host The British Beach Sports Festival 2016 for the very first time.

Around 5,000 VIPs, 20,000 spectators and a host of celebrities will come together for a celebration of the best of British beach sports over the August Bank Holiday Weekend.

The three-day event which takes place at the award-winning Blue Flag beach in Canford Cliffs, Poole, will be a showcase for a variety of ball sports ranging from beach soccer, rugby, volleyball, netball, and the official England Touch league.

British Beach Sports Festival LaunchTop Ten Sporting Ltd is owned and operated by a consortium of local entrepreneurs with a variety of business backgrounds and all walks of life. The names behind the BBSF are Ben Reynolds, Graham Heffer, Mark Heffer, Antony Williams, Alan Dove and Barry Squires. The partnership was created three years ago, a year of planning and after of research and development followed by the first event last year as a proof of concept. This golden nugget of an idea has a long term plan and strategy which will include to bring the world beach soccer championships to Dorset and to continue to develop community engagement and strong working partnerships as well increase  tourism to the Dorset area.

A launch event at the Custom House highlighted events at the three-day festival presented by Top Ten Sporting Ltd, which will include the national beach soccer championships and a celebrity all-star game of ex professional players competing against one another.

The national men’s and women’s beach soccer teams will provide a first class demonstration of the game and will be on hand to give novice entries more information, as well as taking part in a celebrity charity match in aid of The Youth Cancer Trust, a Dorset based local cancer charity.

Integrating all ages, genders and ability levels, The British Beach Sports Festival (BBSF) aims to bring 72 hours of exercise and education to create a vibrant legacy for beach sports in the area.

The all action weekend will culminate with The National Beach Soccer Championships link will open in new window on Monday where the UK’s best teams will be selected for the European championships.

Away from the pitches, there will be plenty of entertainment to entertain the crowds with live local bands throughout the day and international DJs during the evenings helping revellers to party under the stars.

BBSF 2016 is part of a long term plan to develop a grass roots base for all beach sports with the ultimate aim of bringing the FIFA World Beach Soccer Championships to the UK for the very first time.

The festival is driven by a passion for healthy outdoor lifestyles and organisers are now looking for partners and sponsors who share this vision. A range of sponsorship packages are available starting from £1000 (plus VAT) and more information can be provided via

Said Ben Reynolds from British Beach Sports Festival, “We want to encourage more visitors to the area as well as engage with the local community over the Bank Holiday Weekend, as well as encourage people from all ages and backgrounds into the ball sports. It is our hope that they will enjoy these sports for years to come. Team sports lower stress and depression rates and encourage long lasting friendships too.”

Bruce Grant Braham, Chairman of Poole Tourism Partnership, said: “It is wonderful to see another high profile event making use of the Poole’s superb assets and a fantastic opportunity to showcase all that the town has to offer. Poole is renowned for its outdoor activities and lends itself to hundreds of ways to get out, get active and explore. We are already home to an extensive portfolio of year round activities and world class watersports and the British Beach Sports Festival is a perfect fit with Poole’s tourism offer and brand.” 

The launch event has the full support of the Mayor of Poole Cllr Xena Dion who said, “I am particularly excited by this event as it fits perfectly with one of my key themes in my mayoral year which is health and wellbeing.  Physical activity and sports is so essential for our health and any event that helps get people moving gets my support.  It’s hard to take up a new sport or start again after a long break, but this British Beach Sports event promises to make sports a great deal of fun, as well as help people get up, get involved and get moving again. Poole is incredibly fortunate to have this event right on our doorstep and I hope businesses and the community will get behind it, so we can encourage everyone to have a go – particularly people that don’t think they can.  I invite people to ‘get out there with the Mayor’ as I will certainly be getting up and trying out some of the games over the Bank Holiday Weekend, and if I can do it, anyone can. Thank you to the British Beach Sports Festival (BBSF) team for bringing this to Poole and for making it happen. I wish you every success.”

The action packed three-day and evening festival takes place from Saturday 27 August to Monday 29 August 2016.

For more tickets and sponsorship information please visit link will open in new window or Facebook BritishBeachSportsFestival.

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