TRAINING & MARKETING OPPORTUNITIES
National Coastal Tourism Academy
The new National Coastal Tourism Academy is the first in the UK. Guided by industry they've launched a series of initiatives tailored specifically for local tourism businesses, and want you to be part of it!
Their remit is all about creating jobs and boosting the local tourism economy – they want Dorset’s tourism industry to steal a march in the county’s economic recovery - read on to find out how they could be of benefit you.
What do they do? Funded by Central Government with investment from Bournemouth University and Bournemouth Borough Council, the academy is spear-headed by the local industry. They offer Dorset businesses a unique tourism resource right on the doorstep.
Central to their agenda is top customer service - providing visitors with an outstanding experience to generate more repeat business and word-of-mouth recommendations, and increased visitor spend. To this end they have recruited scores of ‘ambassadors’ and ‘scouts’ who reward great service and hospitality, to drive up standards. Get in touch with Natalie.email@example.com for details.
They have also launched a suite of new training programmes, focusing on improving product knowledge and covering practical issues, see details below. Plus they are conducting industry-relevant research with Bournemouth University, with topics ranging from conference tourism, to health and well-being and boosting business in the shoulder months. They have a a big remit but a short time-frame, so would love you to get involved.
Quality in Tourism - Welcome Schemes
These schemes highlight operators that provide facilities or services to welcome certain groups. These assessments must be completed with an annual Quality in Tourism assessment visit and a small annual fee applies.
Make the most of your property’s potential and stand out as a specialist with any of the following Welcome Schemes:- Welcome Pets, Families Welcome, Cyclists/Walkers Welcome, for further information regarding fees for the above schemes please visit qualityintourism.co.uk .
The Digital Economy
We all need to be on the ball with digital and social media these days and there is plenty of help for those that need it!
The Digital Hub Bournemouth University regularly offers training and advice on emarketing and social networking.
Social Media is well on the way to becoming a mainstream marketing tool. A training session took place with Dr P Alford, Director, Digital Hub, Bournemouth University primarily for those partners already currently utilising social media but not realising its full potential. Aimed to give a snapshot of why social media should be a priority in your marketing mix, and how to define and implement your strategy, the course gave an overview of the importance of e-marketing and looked at tools available to help you at no extra cost. For further details please see the pdf of the presentation above.
Skills and Learning Bournemouth and Poole
Skills and Learning Bournemouth and Poole is the business community training provider for the two authorities.
They offer a variety of courses from basic English and Maths to level 5 qualification in management.
To find out more about learning solutions for your business please call 01202 262330 or visit http://www.learningpal.co.uk
See attached brochure for further details.